Sunday, February 13, 2011

Don't Be A Movie Critic Marketer : Jonathan Leger

Jeff Stibel, the current Chairman and CEO of Dun & Bradstreet, put it very well in an article he wrote about analysis-paralysis:

"Decisions are destroyed by over-analysis… The more information you pile on, the less likely you are to make educated guesses. But educated guesses spring from wisdom: all of your past experiences, knowledge and knowhow, coupled with the most recent information and analysis. In other words, wisdom comes from your gut."

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