Brew a Great Cup of Coffee

You bought your coffee beans from an upscale shop and tried to create those amazing and unique coffee flavors at home, but it didn’t taste quite the same. This article contains a few simple tips that will help assure that your home-brewed coffee tastes as delicious as it does when the coffee shops brew it for you.

1. Select fresh whole coffee beans that appeal to your unique tastes. All coffee beans are not created equally. The subtle flavors and varieties of coffees are almost as great as those of teas and wines. While it isn’t necessary to become a connoisseur in order to enjoy a great cup of coffee, do be sure to select beans that appeal to your particular sensibilities.

2. Grind your beans within minutes of brewing your coffee to the appropriate fineness for your type of coffee maker.

3. Just before brewing, grind the beans to match your type of coffeemaker.

4. Always use a metal coffee filter or a paper one that has been oxygen-bleached.

5. For every eight ounces of water, use two heaping tablespoons of ground coffee.

6. Make sure to use a coffeemaker that slowly brews your coffee. It takes four to seven minutes to extract the full flavors from the ground coffee.

Helpful Tips for Great-Tasting Coffee

Store coffee in an airtight, opaque container, and keep it on the counter or in a cupboard. Coffee stored in a refrigerator or freezer will take on the flavors of other foods.

Drink your coffee while it’s fresh and hot. Because the chemistry of coffee changes at is cools, reheating is not recommended. The flavor of the oils will become bitter and the aromas, less robust.

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The Federal Trade Commission, contending that the online advertising industry's efforts at self-regulation have been too slow and ineffective in protecting consumer privacy, Dec. 1 proposed that consumers be able to easily opt out of online tracking methods that let advertisers target them with ads based on their online behavior. The advertising industry responded by suggesting the FTC was overlooking the efforts that advertising trade associations already are taking to protect consumer privacy and allow consumers to opt out of online tracking systems. "We disagree with them," says Jerry Cerasale, senior vice president of government affairs at DMA, a trade group that has worked with several other marketing and advertising groups to devise a new system of interacting with online consumers. http://multibriefs.com/ViewLink.php?i=4cf7be5fb3928" target="_blank">More


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This full-day executive level event will present digital transformation case studies from Delta Airlines, Best Buy, Meredith, RedBox and Sears. Throughout the day, leading venture-capital-backed companies will demonstrate how they are advancing the future of digital marketing. The forum will address disruptive innovations in one-to-one customer addressability, location-based mobile engagement, content management systems that merge commerce and social media, and more. Capping the day a panel of leading venture capitalists will share their perspectives on what's next in innovation, as well as companies to watch in 2011. http://multibriefs.com/ViewLink.php?i=4cf7ad3778633" target="_blank">More

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