DMA Marketing Brief: B2C Edition

From: dma@multibriefs.com [mailto:dma@multibriefs.com]
Sent: Friday, December 03, 2010 12:21 PM
To: peanutpumpkinseedmom@yahoo.com
Subject: DMA Marketing Brief: B2C Edition

This message contains images. If you don't see images, http://www.multibriefs.com/briefs/dma4/dma4120310.php">click here to view. Click here to advertise in this news brief. http://www.multibriefs.com/briefs/dma4/120310.html">  Mobile version   http://www.multibriefs.com/briefs/dma4/rss.xml">RSS   http://multibriefs.com/optin.php?dma4">Subscribe   Unsubscribe http://thedirectmarketingsearch.com/">Direct Marketing Vendor Search:      http://www.the-dma.org/index.php">Home   http://www.the-dma.org/government">Advocacy   http://www.the-dma.org/events">Events   http://www.the-dma.org/library">Research   http://www.the-dma.org/guidelines">Corporate Responsibility   https://imis.the-dma.org/bookstore/">Bookstore   http://www.the-dma.org/careercenter/">Career Center   http://www.the-dma.org/announcements/">Announcements Dec. 3, 2010

	http://www.pacnetservices.com"> http://multibriefs.com/briefs/dma4/index.php">
	http://info.jigsaw.com/11112010_DMA_demo.html" title="" target="_blank"> http://multibriefs.com/ViewLink.php?i=4cf7be5fb3928" target="_blank">DMA strongly disagrees with FTC endorsement of 'Do Not Track' Internet Retailer    Share   http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmultibriefs.com%2FViewLink...." title="Share on Facebook">http://twitter.com/?status=http://multibriefs.com/ViewLink.php?i=4cf7be5fb3928" title="Share on Twitter">http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fmultibrie..." title="Share on Linkedin">http://multibriefs.com/ShareArticle.php?4cf7be5fb3928" title="Send this article to a friend"> The Federal Trade Commission, contending that the online advertising industry's efforts at self-regulation have been too slow and ineffective in protecting consumer privacy, Dec. 1 proposed that consumers be able to easily opt out of online tracking methods that let advertisers target them with ads based on their online behavior. The advertising industry responded by suggesting the FTC was overlooking the efforts that advertising trade associations already are taking to protect consumer privacy and allow consumers to opt out of online tracking systems. "We disagree with them," says Jerry Cerasale, senior vice president of government affairs at DMA, a trade group that has worked with several other marketing and advertising groups to devise a new system of interacting with online consumers. http://multibriefs.com/ViewLink.php?i=4cf7be5fb3928" target="_blank">More http://www.dataservicesinc.com"> http://multibriefs.com/ViewLink.php?i=4cf7ad3778633" target="_blank">'Digital Innovation' is coming — Will your business survive? Direct Marketing Association    Share    http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmultibriefs.com%2FViewLink...." title="Share on Facebook">http://twitter.com/?status=http://multibriefs.com/ViewLink.php?i=4cf7ad3778633" title="Share on Twitter">http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fmultibrie..." title="Share on Linkedin">http://multibriefs.com/ShareArticle.php?4cf7ad3778633" title="Send this article to a friend"> This full-day executive level event will present digital transformation case studies from Delta Airlines, Best Buy, Meredith, RedBox and Sears. Throughout the day, leading venture-capital-backed companies will demonstrate how they are advancing the future of digital marketing. The forum will address disruptive innovations in one-to-one customer addressability, location-based mobile engagement, content management systems that merge commerce and social media, and more. Capping the day a panel of leading venture capitalists will share their perspectives on what's next in innovation, as well as companies to watch in 2011. http://multibriefs.com/ViewLink.php?i=4cf7ad3778633" target="_blank">More http://multibriefs.com/ViewLink.php?i=4cf7af36afee3" target="_blank">ComScore: Cyber Monday spending tops $1 billion PC Magazine    Share    http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmultibriefs.com%2FViewLink...." title="Share on Facebook">http://twitter.com/?status=http://multibriefs.com/ViewLink.php?i=4cf7af36afee3" title="Share on Twitter">http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fmultibrie..." title="Share on Linkedin">http://multibriefs.com/ShareArticle.php?4cf7af36afee3" title="Send this article to a friend"> Cyber Monday shoppers didn't hold back; they spent more than $1 billion on U.S. Web sites, the heaviest online spending day on record and the first to cross the billion dollar mark, comScore said. In total, shoppers spent $1.028 billion on Monday, up 16 percent from last year. Since Nov. 1, people have spent $13.55 billion on Internet purchases, a 13 percent jump from 2009. Online retailers saw a boost on every day of the holiday weekend compared to last year. Starting on Thanksgiving Day, shoppers spent $407 million, up 28 percent from the $318 million spent last year. Black Friday jumped to $648 million, a 9 percent increase from last year. During the weekend, shoppers spent $886 million — a 10 percent jump — before gearing up for the massive $1.028 billion number on Monday. http://multibriefs.com/ViewLink.php?i=4cf7af36afee3" target="_blank">More http://www.usshortcodes.com/whitepaperC/dma"> http://multibriefs.com/ViewLink.php?i=4ce6c9b4f06e1" target="_blank">Issa to push for Postal Service changes The New York Times    Share    http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmultibriefs.com%2FViewLink...." title="Share on Facebook">http://twitter.com/?status=http://multibriefs.com/ViewLink.php?i=4ce6c9b4f06e1" title="Share on Twitter">http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fmultibrie..." title="Share on Linkedin">http://multibriefs.com/ShareArticle.php?4ce6c9b4f06e1" title="Send this article to a friend"> Rep. Darrell Issa, R-Calif., who is set to become chairman of the Oversight and Government Reform Committee in the next Congress, said recently that he would push for major changes at the Postal Service, which has announced an $8.5 billion annual loss. "This loss only underscores the urgent need for the Postal Service to trim its operating costs to match revenues," Issa said in a statement. "Congress has an obligation to ensure that effective solutions are implemented and taxpayers don't get stuck paying for a bailout." http://multibriefs.com/ViewLink.php?i=4ce6c9b4f06e1" target="_blank">More http://multibriefs.com/ViewLink.php?i=4cf7b0103d268" target="_blank">DMA SVP testifies before Congress Direct Marketing Association    Share    http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmultibriefs.com%2FViewLink...." title="Share on Facebook">http://twitter.com/?status=http://multibriefs.com/ViewLink.php?i=4cf7b0103d268" title="Share on Twitter">http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fmultibrie..." title="Share on Linkedin">http://multibriefs.com/ShareArticle.php?4cf7b0103d268" title="Send this article to a friend"> "The Postal Service should focus on increasing mail volume and avoiding actions that force mail out of the system. ... The cost of postage, coupled with a steady increase in costly and complex requirements to use the mail, has driven mail out of the system," said Jerry Cerasale, DMA's senior vice president of government affairs. "Congress must resolve the issue of the tax on postal customers for the overpayment of pension benefits and postal retiree health benefits. Failure will simply put the brakes on a slow and weak economic recovery, particularly job creation recovery." http://multibriefs.com/ViewLink.php?i=4cf7b0103d268" target="_blank">More http://www.melissadata.com/dmanewsbrief"> http://www.melissadata.com/dmanewsbrief">Verify, Enhance Your Contact Data Access current, multi-sourced telco 411, cell phone, bankruptcy, and historical data – ideal for lead validation, credit and risk management. http://www.melissadata.com/dmanewsbrief">Request info. http://multibriefs.com/ViewLink.php?i=4cf3cb99a0771" target="_blank">Which shipping company is kindest to your packages? Popular Mechanics    Share    http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmultibriefs.com%2FViewLink...." title="Share on Facebook">http://twitter.com/?status=http://multibriefs.com/ViewLink.php?i=4cf3cb99a0771" title="Share on Twitter">http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fmultibrie..." title="Share on Linkedin">http://multibriefs.com/ShareArticle.php?4cf3cb99a0771" title="Send this article to a friend"> A few years ago, Popular Mechanics shipped a custom-built gaming PC — a rather heavy and cumbersome beast — to a New Hampshire woman who'd won it in a sweepstakes. The computer arrived in pieces, delivering a crushing blow, so to speak, to the nice lady as well as to the PM staffers who'd built the computer. Even though they made good by reconstructing the PC and driving it to her doorstep, the memory remains of the gory photos she sent of the shattered machine. The overnight-shipping industry is a modern technological and logistical wonder, but it still can inflict medieval damage on parcels. http://multibriefs.com/ViewLink.php?i=4cf3cb99a0771" target="_blank">More http://multibriefs.com/ViewLink.php?i=4cea96c991dea" target="_blank">Consumers shift to private label in the double digits, including in non-traditional personal and baby care categories Epsilon    Share    http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmultibriefs.com%2FViewLink...." title="Share on Facebook">http://twitter.com/?status=http://multibriefs.com/ViewLink.php?i=4cea96c991dea" title="Share on Twitter">http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fmultibrie..." title="Share on Linkedin">http://multibriefs.com/ShareArticle.php?4cea96c991dea" title="Send this article to a friend">