Those of you who are more experienced than I may totally know this already, but I learned something today I think is worth sharing. Maybe this will save some of you some hours.
Don't include punctuation, like apostrophe's and ampersands, in keyword phrases.
Some of my posts led with restaurant names, many of which had punctuation. The punctuation would get stripped out in the code, and then Google thought I had inconsistent H1 tags, titles and descriptions, etc. Had to put in several fixes yesterday.
Particularly as people think about starting new companies and naming them, keeping punctuation out of the company names will make them way more Google friendly. I never even thought of that until yesterday.
Saturday, December 11, 2010
My Big "Duh" -- A Google Insight
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